The mission: “To raise awareness for respectful every day social interactions – offline and online”. The name Respactivist. The project: Creating a brand with the following attributes: “Authentic, independent and confident – but never patronising! Also: bold, youthful, urban/cosmopolitain, edgy, liberal, caring, humble, humorous”.
For us it was a matter close to our hearts. And we’ve created a brand that encourages participation with sympathy and focuses on everyday situations with respect for family and friends, gender, the environment, politics and institutions, race and ethnicity, as well as work and education.