The design & branding studio Baubauwerk was founded by Martin Groeger & Stefan Lucut in 2015. In 2017 Nicu Iordachescu joined the team to round up the studio services by offering in-house programming to our clients. Making it three mavericks from diverse professional backgrounds and yet an equal affinity for honest design and brand communication. Our combination of expertise in brand strategy, graphic design and programming was and still is the key of our work at Baubauwerk. And together we strive for one goal: To create unique brand identity voices and experiences.
Martin is the Brand Director of the studio and responsible for our client contacts. He possesses a wide variety of experience both in brand strategy and creative field. After his career at Mitsui & Co. Ltd, Japan he left as VP and came to Berlin to start Germanys first venture capital backed messaging and artist platform Dropmobile. After 6 years he sold the business and founded Jpeople Magazine, a colourful collection of pure publishing joy selling in 15 countries around the world. Then in 2015, together with his friend and partner Stefan Lucut who was the Art Director for the magazine he put up the branding and design boutique Baubauwerk.
Stefan is the art director. A graphic designer with over 15 years of experience in different fields such as identity, print and webdesign, who creates imagery that is both bold and timeless by drawing on minimalism, experimenting with typography, photography and primitive shapes while using vibrant colors. From 2009 until 2014 he worked as an art director & graphic designer for Jpeople Magazine. In 2015 he established the Baubauwerk branding & design studio together with Martin.
Since 2017 Nicu is the technical Director and web developer at Baubauwerk. He gathered over 10 years of experience working for tech companies from EU and US and is currently specialized in layout design, valid and semantic XHTML/CSS, custom Wordpress themes and CMS integrations.